ParaBoss is a not-for-profit organisation that unites and manages WormBoss, FlyBoss and LiceBoss.
These resources provide sheep producers and industry professionals with practical and cost-effective recommendations and decision support tools to control sheep parasites.
By advertising on the Boss web sites and in the ParaBoss News, your company will reach a highly targeted national and international audience, and you will be supporting the ongoing delivery and improvement of this world-class resource.
The average monthly audience of ParaBoss for 2016 stands at 12,250 users each month, having 13,405 sessions and 28,000 page views. The e-newsletter is sent each month to 3,500 subscribers.
Strong technical foundations
Excellent industry use of web sites
Powerful links with industry
Please contact us with your name and your company name and your contact details to receive details of our advertising packages.
Advertisements on the WormBoss, FlyBoss and LiceBoss websites operate within a "share-of view" format.
Share-of-view describes the number of advertisement graphics that share an advertising space (i.e. leaderboard or one of the MRECs).
For example, a four share-of-view has four graphics sharing the space. Graphics are shuffled for each visitor when they arrive to the website, and each graphic in the set will then be displayed in order as the visitor views new pages or refreshes the page they are on. Once the visitor has viewed (or refreshed) as many pages as there are images in the sequence, then the sequence will start over and continue to repeat indefinitely with further page openings or refreshes. If a visitor closes their browser, and then returns to the site, a new random sequence is allocated for that visit.
This ensures that the exposure of each share-of-view to visitors is the same when averaged over multiple visits and visitors, and that no ad appears first more often.
This model of displaying banner ads is in common use.
We currently do not offer share-of-view that rotates on a time basis, but may do so in the future. Such a system allows one ad in that space to appear for a set time (such as 15 seconds) then the next ad appears for 15 seconds, and so on, rotating through the ads that share that space, while ever the same page is open, which again would be randomly allocated to a sequence.